We have updated our demographic metrics to reflect the most recent data, ensuring you have access to the highest quality and most current insights. Census ACS dataset has been updated with newly released 2023 data, and metrics based on the STI Popstats dataset reflect the fresh 2024 data.

With these updates, you can enhance your audience segmentation, market analysis, and decision-making with the latest demographic trends across age, household income, education, ethnicity, and more.

Where This Update Applies

This update applies to:

• Trade Area Demographics Profile API endpoint.
• Premium Export feeds
• Origins feeds

Effective date

This update applies to feed deliveries/ API calls starting February 26, 2025.

For more details on how to leverage these updated metrics, contact your Customer Success Manager