| Term | Description |
|---|---|
| ApiID | A unique identifier that allows performing data queries. The ID format is <entityType:entityId>. Example: venue:597d121159b03f6cf8e78962 |
| Entity | A managed physical place or a group of physical places, including standalone venues or a chains’ venue, complexes, chains or custom POIs. |
| POI | Point of interest. |
| Tag | A custom collection of entities (billboards, venue, chains etc.), defined as a watch list or as a favorites list. |
| Visitor | An anonymous unique device ID that visited a Placer-managed entity. |