Points of Interest Metadata
Used alongside the Chain/Venue Metrics , Premium Export, and Visits by Origins data feeds, the POI metadata provides additional static information, such as an address, category, store ID, etc for every entity that is included in your feed.
Data Retention and Usage
Placer's algorithms and data constantly improve. Therefore, Venue Info may change occasionally, and new venues may be added. We strongly suggest not using data provided in old exports with new ones to avoid data anomalies.
Schema Overview
Each metadata file will have the following columns:
| Column | Description | Type | Example |
|---|---|---|---|
| id | Placer's entity ID | string | '59ae96a9173f562d3c355488' |
| type | Entity type. Supported entity types: venue, complex, chain, and billboard. | string | 'venue' |
| name | Entity's Name (in many cases will be the same as the chain's name) | string | 'Dick's Sporting Goods' |
| chain_id | Parent Chain ID | string | 588795f54c0da83f6d1c1414 |
| chain_name | Parent Chain Name | string | 'Dick's Sporting Goods' |
| lat | The entity's latitude. | double | 37.786099 |
| lng | The entity's longitude. | double | -121.46352 |
| category | Entity's Category | string | 'Apparel' |
| sub_category | Entity's Sub-category. *** Based on the new categories scheme | string | 'Recreational & Sporting Goods' |
| store_id | If available, the official store ID as defined by the parent chain. | string | '82358' |
| address | Entity's address (Street + number) | string | 700-706 Mission St |
| city | Entity's city name | string | San Francisco |
| state_name | Entity's state name | string | California |
| state_code | Entity's state code | string | CA |
| country | Entity's country name | string | United States |
| country_code | Entity's country code | string | US |
| zipcode | Entity's zipcode | string | 94103 |
| dma_name | The DMA's name | string | "Albany, GA" |
| dma_code | The DMA's code | number | 525 |
| cbsa_name | The MSAs or micro-MSAs name | string | "San Luis Obispo-Paso Robles, CA Metro Area" |
| cbsa_code | The MSAs or micro-MSAs number | number | 42020 |
| opening_date | The first known date a certain venue was publicly opened | ISO-8601 date | 2020-08-01 |
| closing_date | The last known date a certain venue was closed | ISO-8601 date | 2020-09-01 |
| enclosing_shopping_center_id | The POI ID of the enclosing shopping center for the requested | string | '5f1da6d1e7e43b78baea93df' |
| enclosing_shopping_center_name | The POI name of the enclosing shopping center for the requested | string | 'Long Beach Towne Center111' |
| category_group | Business domains. *** Based on the new categories scheme | string | 'Apparel' |
| publication_date | Data publication date | ISO-8601 | 2020-08-01 |
Sample file
Updated 16 days ago