Points of Interest Metadata

Used alongside the Chain/Venue Metrics , Premium Export, and Visits by Origins data feeds, the POI metadata provides additional static information, such as an address, category, store ID, etc for every entity that is included in your feed.

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Data Retention and Usage

Placer's algorithms and data constantly improve. Therefore, Venue Info may change occasionally, and new venues may be added. We strongly suggest not using data provided in old exports with new ones to avoid data anomalies.

Schema Overview

Each metadata file will have the following columns:

ColumnDescriptionTypeExample
idPlacer's entity IDstring'59ae96a9173f562d3c355488'
typeEntity type. Supported entity types: venue, complex, chain, and billboard.string'venue'
nameEntity's Name (in many cases will be the same as the chain's name)string'Dick's Sporting Goods'
chain_idParent Chain IDstring'588795f54c0da83f6d1c1414'
chain_nameParent Chain Namestring'Dick's Sporting Goods'
latThe entity's latitude.double37.786099
lngThe entity's longitude.double-121.46352
categoryEntity's Categorystring'Apparel'
sub_categoryEntity's Sub-category.
*** Based on the new categories scheme
string'Recreational & Sporting Goods'
store_idIf available, the official store ID as defined by the parent chain.string'82358'
addressEntity's address (Street + number)string700-706 Mission St
cityEntity's city namestringSan Francisco
state_nameEntity's state namestringCalifornia
state_codeEntity's state codestringCA
countryEntity's country namestringUnited States
country_codeEntity's country codestringUS
zipcodeEntity's zipcodestring94103
dma_nameThe DMA's namestring"Albany, GA"
dma_codeThe DMA's codenumber525
cbsa_nameThe MSAs or micro-MSAs namestring"San Luis Obispo-Paso Robles, CA Metro Area"
cbsa_codeThe MSAs or micro-MSAs numbernumber42020
opening_dateThe first known date a certain venue was publicly openedISO-8601 date2020-08-01
closing_dateThe last known date a certain venue was closedISO-8601 date2020-09-01
enclosing_shopping_center_idThe POI ID of the enclosing shopping center for the requestedstring'5f1da6d1e7e43b78baea93df'
enclosing_shopping_center_nameThe POI name of the enclosing shopping center for the requestedstring'Long Beach Towne Center111'
category_groupBusiness domains.
*** Based on the new categories scheme
string'Apparel'
publication_dateData publication dateISO-86012020-08-01

Sample file

Sample metadata file