Location Info

Placer distinguishes between 5 types of Locations:

Type	Description	Example	Structure
chain	A group of entities (Venues/Complexes/Billboards), usually with a business and geographic context.	"Starbucks" is a chain that includes all of Starbucks venues in the USA "Starbuck Los Angeles" is another chain with a more specific geographic area.	Chain Info
venue	A singe business location, usually part of Chain.	"Starbucks at 405 Broadway, New York, NY 10013, USA" is a Venue that is part of the Starbucks Chain	Venue Info
complex	Similar to Venue, but much larger in Physical size. Complexes usually have other Venues physically located inside of them, even though they are not part of the Complex's chain. Malls, casinos, universities, stadiums and airports will always be Complexes and not Venues.	"Westfield Valley Fair" is a Complex that is part of the "Westfield" chain of malls. Other examples: 'Disneyland' (Theme park), 'Caesars Palace' (Casino), 'JFK' (Airport)	Complex Info
billboard	A large outdoor board for displaying advertisements.		Billboard Info
zipcode (future)	An official USA Zip-Code	90210	Zipcode Info

Each Location entity will always have the following attributes:

Field	Description	Type
id	Entity Id	string
type	Can be either 'venue', 'chain', 'complex', 'zipcode' or 'billboard'.	string
category	Changes based on the entity.	string
default_filters	Array of all the default filters that the requested venue is pre-built with	JSON array of string
data_type_source	Determine the type of sources used to generate this report.	JSON array of ##Foott Taffic Source Structure
alias	An alias name for the location - an account specific field, contains an alternate/non-placer name for the location. Empty by default	string

Location Info extensions and examples:

Foott Taffic Source Structure

Field	description	type
type	The visits source type, current supported types: visits impressions	string
valid_from	The date from which onward visits data were collected by this source. Empty when all historical data is available for the POI	string
region	The location's region	Region Structure

Field

description

type

The visits source type, current supported types:

string

valid_from

The date from which onward visits data were collected by this source. Empty when all historical data is available for the POI

string

region

The location's region

Region Structure