Location Info

Basic abstract model for location info. Can by either Chain, Venue, Complex, Billboard or ZipCode.

Placer distinguishes between 5 types of Locations:

TypeDescriptionExampleStructure
chainA group of entities (Venues/Complexes/Billboards), usually with a business and geographic context."Starbucks" is a chain that includes all of Starbucks venues in the USA
"Starbuck Los Angeles" is another chain with a more specific geographic area.
Chain Info
venueA singe business location, usually part of Chain."Starbucks at 405 Broadway, New York, NY 10013, USA" is a Venue that is part of the Starbucks ChainVenue Info
complexSimilar to Venue, but much larger in Physical size. Complexes usually have other Venues physically located inside of them, even though they are not part of the Complex's chain. Malls, casinos, universities, stadiums and airports will always be Complexes and not Venues."Westfield Valley Fair" is a Complex that is part of the "Westfield" chain of malls.

Other examples: 'Disneyland' (Theme park), 'Caesars Palace' (Casino), 'JFK' (Airport)
Complex Info
billboardA large outdoor board for displaying advertisements.Billboard Info
zipcode
(future)
An official USA Zip-Code90210Zipcode Info

Each Location entity will always have the following attributes:

FieldDescriptionType
idEntity Idstring
typeCan be either 'venue', 'chain', 'complex', 'zipcode' or 'billboard'.string
categoryChanges based on the entity.string
default_filtersArray of all the default filters that the requested venue is pre-built withJSON array of string
data_type_sourceDetermine the type of sources used to generate this report.JSON array of ##Foott Taffic Source Structure
aliasAn alias name for the location - an account specific field, contains an alternate/non-placer name for the location. Empty by defaultstring

Location Info extensions and examples:

Foott Taffic Source Structure

Fielddescriptiontype
typeThe visits source type, current supported types:
visits
impressions
string
valid_fromThe date from which onward visits data were collected by this source. Empty when all historical data is available for the POIstring
regionThe location's regionRegion Structure